Samenvattingen(1)
Two Czech film students explore the manipulative powers of consumerism on post-communist Czechoslovakia by creating a marketing campaign for a super store that didn't exist. For 2 weeks, the streets of Prague were saturated with advertising for Czech Dream - a fake super store. The campaign, created by a highly regarded ad agency, proclaimed "Don't Go, Don't Rush, Don't Spend" was everywhere - in newspapers, on buses, and on the radio. On the day of the grand opening, over 4000 people showed up and attacked the filmmakers when they found out it was all a hoax. (officiële tekst van distribiteur)
(meer)Galerie (18)
Tsjechië
![Český sen - Posters](http://image.pmgstatic.com/cache/resized/w663/files/images/film/posters/168/957/168957857_jkn3eb.jpg)
Tsjechië
![Český sen - Posters](http://image.pmgstatic.com/cache/resized/w663/files/images/film/posters/000/039/39713_c94685.jpg)