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El Negocio (The Business) tells the story of Karin, Luna and Magali, three attractive, intelligent women who come together with the aim of revolutionizing their chosen profession. With their careers at a crossroads, they share one vision - why can't the oldest profession in the world benefit from modern marketing and planning methods? Using the same marketing tools as major corporations, the girls try a range of strategies, from selling stag parties in bridal stores, to offering "service vouchers" to stranded airline passengers. With a goal of creating loyalty amongst their high-paying patrons, Karin, Magali and Luna are ready to become true business women and live a life of luxury. (HBO Europe)
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